From a marketing development point of view , what are your new challenges?
Our first objective was to give new impetus to the brand by modernizing its image. We unveiled a new logo
Our challenges are multiple, as much on the products as on the services or even the image and the customer contact. Although our products are available exclusively online, we want to stay in contact with practitioners in order to cultivate a universe in which they find themselves. Knowing how to be available, reactive and attentive are also part of the aspects on which we wish to build our image in order to continue to offer products that meet everyone's needs. That's why we will participate in the Kite Challenge to present our team and discover our new collection. A certain number of tests will then follow on the beaches of France in order to put it to the test and continue to exchange. Not to mention a new website on which it will be even easier to contact us and ask questions.
Regarding the design, do you have any future novelties that are being created?
Our new collection will include many novelties. Starting with the arrival of a new wing, a mono-batten called One Light, ideal for practice in light winds, freeriding, in waves or even foiling. It's a wing that we wanted to be resolutely simple, easy and reassuring while remaining playful in order to focus on the pleasure of sailing.
In addition to which we will be offering 2 new surfboards and a foil board, all featuring a linen construction, a wakestyle-oriented twin-tip, a new completely redesigned bar and new accessories, harnesses and luggage. Without forgetting a range of TTs completely revisited in many details, existing wings like the Wook and Skoop whose construction has been optimized and our famous Tiki for those who want to discover a new glide. We are developing a range of foils scheduled for early 2020.
But the big news for 2019 will arrive during the summer with a new Furia, the flagship wing of our range, which has been completely redesigned with a double objective. Keeping what made it successful while pushing back the current performance criteria in order to make it the ideal wing for all practices. A daring bet but which we think we have taken up.
A point that was also important to us was to be able to multiply the color options so that everyone could find products to their liking. We will thus be offering all of our surfboards and twin-tips in several colors per size, on the same principle as the wings.
This collection required a lot of work to develop all the existing products and bring many new features, all associated with a new identity. We thus consider it as a creation in its own right that we are really impatient to make discover.
The Takoon team